For our 2018 Tourney Pick’em campaign, Draymond Green joined our team to promote our March Madness brackets…Which meant I had a lot of social copywriting to do.
All in all, Draymond’s campaign drove 400K bracket signups alone.
Here’s how it happened:

Yahoo Sports tweeted a highlight of a kid hitting a long 3-pointer. So we had Draymond Retweet it back over to Steph Curry…

Steph actually tweets back…

Numerous sports media outlets pick up the story…

Draymond also used our Copy verbatim for the month-long campaign.

Here are some of his other posts: